The basics of search engine optimization (SEO)

The basics of search engine optimization (SEO)

Introduction

If you're in business, it's important to get your website ranked high on search engines. And if you're not? You should be! This article will cover the basics of search engine optimization (SEO): what it is, and why you should care about it.

Keywords

Keywords are the words that people use to search for things online. If you want your site to be found by the right audience, then you need to optimize it so that it ranks well in Google’s searchresults.

Keywords can change over time and they can vary depending on what type of content you are posting on your website. For example, if someone searched “how to cook hamburgers” on Google during a recent news article about cooking hamburgers, they would see results related to this topic first because these specific keywords were used in the article title (i.e., “how do I cook hamburger patties?”).

Content is king

Content is king :- Content is the most important part of SEO, and content is the most important part of life. In fact, it's probably one of the only things that can make or break your business or career—and if you want to be successful in any capacity, then you need to learn how to create quality content in order to get noticed by search engines like Google and Bing.

The way I see it: If someone searches for something specific on Google (or Bing), then they're probably looking for information about that topic or product category; so if your website has great written content about whatever it is they're searching for (e.g., "how do I write an article"), then chances are good that search engines will rank your site higher than sites without much content at all!

Make meta tags and titles strong

Meta tags are the description of a page. They're the first thing people see when they search for something and should be descriptive, keyword-rich and unique for each page.

For example:

Optimize your site's loading speed

Compression: The first step in optimizing your site's loading speed is to compress all images and CSS files. This will reduce the amount of data that needs to be sent over the web, resulting in faster page loads and less bandwidth required.
Content Delivery Network (CDN): A CDN makes sure that all copies of your website are hosted close to where you want them—in this case, at Google's servers. The goal here is for each user's request for information on a specific topic or product within their industry be sent directly from one server rather than going through multiple locations before reaching its destination.
Caching: Another way to improve performance is by caching any static content on your site so that when other users request this information again later on down the road it won't take up valuable resources needed elsewhere within their browser window

Increase visibility of your site on social media

To increase the visibility of your site on social media, you can create a profile for it. Then use that profile to share content and encourage people to share it as well. You can also use social media to get people to follow your site or subscribe to it by sharing content (like articles) from other sources.

Adding a social media account is simple: just go into the settings menu of whatever website or app you’re using and click “add account” under “Integrations.” If there isn't an option there, try searching "add account" in Google Chrome's browser bar—you may have access if Google Chrome is installed on your computer!

You can use these techniques to make a website rank higher in Google search results.

You can use these techniques to make a website rank higher in Google search results.

Keyword research: This is the first step to SEO, where you need to identify keywords that users searching for your products or services might use when they're looking at a website. You'll want your keywords to be as long as possible because they will show up on page 1 of Google searches and determine how high up on the page you appear.
On-Page Optimization: This includes things like title tags, meta descriptions, H1 headings, images, internal links and other elements that help define what kind of content is being presented by your site (for example: "product reviews" vs "customer testimonials"). These are all important factors when determining whether someone clicks through from one place on their search engine results page (SERP) into another one that might have been missed if not optimized properly—or worse yet if there were no optimization at all!

Conclusion

So, the next time you find yourself Googling for a specific topic or product, don’t forget these tips. The more information you provide about your website and its content, the better it will rank in search results.

Into

1. Crawl accessibility so engines can read yourwebsite

2. Compelling content that answers the searcher’s query

3. Keyword optimized to attract searchers & engines

4. Great user experience including a fast load speed and compelling UX

5. Share-worthy content that earns links, citations, and amplification

6. Title, URL, & description to draw high CTR in the rankings

7. Snippet/schema markup to stand out in SERPs

Continue reading to learn about SEO

1. How to Improve SEO Performance with Professional Services

2. Razib SEO service

3. How to do SEO for website