Technical SEO
Introduction:- Technical SEO is about bringing back your website's technical SEO score. The more difficult it is for a search engine to crawl your pages and find the content you want to rank, the better of course. This can be done either through improving your site's functionality or by building additional functionality on top of your current site architecture.
Robots.txt is a file that you can
use to control how search engines and other web robots access your site's
content. For example, if you've got pages on your site that are only for users
with special access or not intended for search engines, then you would block
them from being indexed by adding those URLs to the file.
You can always find the robots.txt
in this location:
Make sure your website code is clean
Use
HTACCESS to redirect users and search engines or to hide content from search
engines
You can use the .htaccess file to
redirect users and search engines to different pages, or to hide content from
search engines.
To redirect users:
- Open your FTP client and navigate to the directory
where your .htaccess file is located (usually in the root of your
website).
- Add a line that specifies how you want to redirect
traffic with this code: Redirect 301 /oldpage
http://www.example.com/newpage
Bestrategic with your XML sitemaps
In a perfect world, Google would be
able to crawl the entire internet in no time flat. In the real world, however,
this isn't possible—there are just too many pages and sites out there for
Google to keep up.
One way you can help create a more
efficient search engine is by using XML sitemaps. These files allow you to
communicate with search engines about your content so that they can find and
index it more easily. You should be aware of several different types of
sitemaps:
- Homepage Sitemap - A list of all URLs on your website
(including any subdomains)
- Index Page Sitemap - A list of all URLs on your primary
domain name only (e.g., www)
- URL Redirects Sitemap - A list of all internal redirects (i.e., page paths that redirect users from one page or site location directly into another).
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Usecrawl tools that allow you to view and fix 404 errors, redirects and duplicate
content
There are a few different crawl
tools that allow you to view and fix 404 errors, redirects and duplicate
content.
- Crawl tools like Screaming Frog or DeepCrawl can help
you identify pages that aren’t being crawled at all.
- Crawl tools like OSE (Open Site Explorer) or Google
Search Console will let you know if there are any pages on your site that
aren’t indexed in Google Search results but were previously crawled by a
search engine bot.
- Crawl tools like Xenu's Link Sleuth will find out which
inbound links on your site lead to 404 errors when clicked or typed into
the browser address bar, so they can be redirected to more relevant
content on your domain (such as an article page).
Use
canonical tags on pages that contain duplicate content
A canonical tag is a tag that lets
search engines know which page or pages you want to be indexed. If the same
piece of content appears on multiple pages, use one canonical URL to tell
Google which page has the most important information (the one you want to be
indexed).
If you don't use a canonical URL,
there's no way for search engines to know which version of your duplicate
content they should index and show in their results. This can lead to problems
with duplicate content penalties, where search engines penalize your site for
having too much similar content.
When it comes down to it, the best
thing about using canonical URLs is that they keep your website from being
penalized by Google and other search engines for having duplicate copies of
your content across different web pages within your website structure (or even
outside sites whose URLs have been linked into yours).
Keep
up-to-date with changes in Google's crawling, indexing and ranking algorithms
Google's algorithm is constantly
changing to improve the user experience. Google wants to make sure that you and
anyone else who searches for something on their engine will find exactly what
they're looking for. The algorithm also needs to take into account that there
are many different ways of accessing content and if it doesn't take those into
account, then users won't be able to find what they're looking for either.
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Identify pages that are low quality
or that have become outdated, and use a 301 redirect to send traffic to a
relevant page.
For example, if your old landing
page was about product X and you now want to direct users to the main product
page instead (for example, because you’ve renamed the product), use a 301
redirect for this purpose.
301 Redirects also help search
engines know which pages belong together in various ways. When re-designing
existing content or directories of information, it's important to make sure
that related links stay connected across all relevant sections of your
website—and using 301 redirects is one way of doing this effectively!
TechnicalSEO is more than just setup; it's also ongoing management of your website.
Technical SEO is more than just
setup; it's also ongoing management of your website. You can only set up the
right technical elements once, but after that you need to keep an eye on them
so they stay current. If you don't, your site could be missing out on
opportunities for traffic and conversions from search engines.
Technical SEO is important because
it will help you understand how search engines crawl and index websites so that
you can optimize their experience with users. Google uses a lot of different
signals when it comes to ranking pages in their SERPs (search engine results
pages). By making sure that these signals are accounted for in our codebase and
not neglected by any third party plugin code, we can ensure our content ranks
higher and receives more traffic from Google searches!
There are several tools available
online today like Yoast's WordPress SEO Plugin which allows us to view certain
parts of our website while using this plugin installed such as detecting
whether or not something might be considered spammy based off of their list of
criteria; however none has been able to replace what humans have done best
since before computers existed: reading text written by other humans."
Conclusion
If you’re looking to optimize your
website, it may be a good idea to hire a technical SEO expert. They can help
you with all of the above and more!
Continue reading to learn about SEO
1. How to Improve SEO Performance with Professional Services
4. How to get organic website traffic
6. SEO
8. SEO TOOLS
9.SCHEMA
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